International Women's Day 2021: Choose to Challenge

This year's International Women’s Day theme is Choose to Challenge. Here at the Perfect Dress Company it‘s our mission to ensure women feel equally represented in the fashion industry and as a fashion brand owner I am inspired to keep challenging things in the fashion industry for change.

Our brand ethos is to make all women feel amazing no matter what shape, size, age or stage of life they're in. Using different models of all different sizes on the website and introducing a first-of-its-kind Bump to Baby range this year is part of celebrating all women all over the world. I believe women are stronger when working together. I’ve had the pleasure of meeting some amazing women since launching the Perfect Dress Company, from models who understand and champion our ethos, to our social media community who always support us and provide honest feedback to help us grow and shape the brand. I can’t wait to see what the next year brings for us women!

As you may already know, we‘ve created the Incredible Women Awards to celebrate the amazing things women accomplish and show our appreciation to everyday women who we don’t hear enough about!

This can be any woman who has done something amazing, whether it’s being an NHS helper in the fight against Covid-19, a mum who has gone the extra mile, a woman spreading positivity through her business, a superwoman helping a charity, or a woman who is just doing incredible things. The UK’s most incredible women who make a difference in our lives, deserve to be recognised and rewarded for doing fascinating things.

The most amazing women have been nominated by our PDC community and we would love to share the positive news and spread positive vibes with you. Starting this Wednesday at 1pm, join us on our Facebook group Real Women, Real Talk where we‘ll be speaking to some of the nominated women and we’ll soon  announce our finalists!
We want to give back the love and support we have received throughout the past year not only to you but also to the inspirational women in your life! With the code IWD2021 you can buy a piece of jewellery from our Darcy Rose Meaningful Jewellery Collection or one of our Dresses for your friend and get another one for yourself, for free!