Behind the Scenes: Our first TV advert!

We are still so excited from our recent trip to Manchester to film our first ever TV advert! We applied to win a free £10,000 Sky AdSmart campaign as part of the company’s mission to help SMEs through Covid-19, and we won it!

These past few months we have been hit hard by the impact lockdown has had on the fashion and retail industry, but we haven’t let it get us down.

We passionately believe in what we have created – a brand that makes women excited to get dressed in the morning. And by winning this advert it filled us with excitement to plan something amazing!

As a team we had never done anything like this before, so we hit the ground running as we only had a short amount of time to turn around the advert and started reaching out to experienced video producers. We found a brilliant creative team who understood our ethos and our vision for the advert – Water Creative. We worked closely with the team (over Zoom as they are based in Manchester!) to make sure the script highlighted our Secret Slimming Dresses’ USPs and was as engaging as possible.

Our vision for the advert was to be classy, elegant, fun, and to make sure it had a feel good vibe to it – showing off the dresses and how they can slim and flatter your figure whilst enhancing your shape. The advert is only 30 seconds long, so we had to make sure we kept the wording short and to the point.

We sourced models based in Manchester as that was where the filming would take place. With accommodation not an option due to lockdown, we had to get it all filmed in a day!

We chose three models of all different sizes and shapes, as our dresses are designed to fit every woman. Kim, Kayleigh and Vicky were absolutely gorgeous and modelled the dresses beautifully with their huge smiles and real women figures.

We styled the models with our own accessories, using a selection of earrings from our Darcy Rose Meaningful Jewellery collection.

The videographer, Chris, had plenty of fashion industry experience having worked with huge brands such as Very, Pretty Little Thing, and BooHoo to name a few. We loved his energy and particularly enjoyed him demonstrating poses for the models to replicate!

Whilst we were up in Manchester for the day, we took this opportunity to squeeze in a photoshoot with the models we had booked for the day – for extra website and social media content, and to snap some photos of our Darcy Rose Meaningful Jewellery collection too.

Unfortunately, our Founder Sunny had hurt her back in the weeks running up to the advert video shoot, so wasn’t able to attend on the day, but we kept her updated throughout the filming with photos and videos of the shoot.

Of course, we took the necessary safety measures to make sure all the team were briefed on social distancing and wearing the appropriate PPE on the day to keep everyone healthy and safe.

A lot of hard work and thought has gone into the making of our first TV advert and we can’t wait to show you the final version! The advert will live be on Sky TV from the end of July. Thank you so much to everyone who was involved!

Tags: fashion